IS FRICTION HURTING YOUR ORGANIZATION AND ITS RELATIONSHIP WITH THE CUSTOMER?
What is Organizational Friction? Organizational friction disrupts interaction with operations, customers, and vendors. Friction negatively impacts revenue, expenses, compliance, service, and most importantly “the customer’s experience”. What are the signs of friction? Lost sales, complaints on social media, wasted customer time, lack of coordination between departments, lower profitability, and regulatory/legal penalties are a few examples. Friction causes problems that shouldn’t have happened in the first place. Examples of Organizational Friction include complex on-line order web pages, transferring a customer by phone to…